Industry Insights

Mfano Bora Launches 2026 Road Safety Campaign - "Arrive Alive, Drive Safe"

✍️ By Road Safety Team 📅 April 03, 2026

Mfano Bora Africa Ltd, through its Road Safety Education program, has launched the 2026 Road Safety Campaign under the theme "Arrive Alive, Drive Safe." This campaign aims to reduce road accidents and promote safe driving practices across East Africa.



Campaign Objectives



  • Reduce road accidents by 25% in targeted areas

  • Reach 1 million road users with safety education

  • Train 500 new Road Safety Club patrons

  • Distribute 50,000 safety awareness materials

  • Partner with 100 schools for Road Safety Clubs



Key Activities



  • School Road Safety Clubs: Establishing and supporting existing clubs

  • Driver Training Workshops: Free seminars for PSV drivers, truck drivers, and fleet operators

  • Community Barazas: Public forums in high-risk accident zones

  • Social Media Campaign: Weekly safety tips and challenges

  • Road Safety Week: A week-long event in October



How to Get Involved



  • As a Volunteer: Join our team of road safety ambassadors

  • As a School: Register to start a Road Safety Club

  • As a Corporate: Sponsor a campaign activity



Remember: Road accidents are avoidable. Drive safe, arrive alive!